Does your 2024 marketing plan support your business goals and new marketing conditions?
You should be checking the following periodically to make sure your business and marketing goals are fully aligned: Your situation/target audience Your marketing budgets Your advertising messages Your media plan Your product mix Your positioning/branding Your competition The economic recovery can be a great opportunity to redefine, reposition, and reinvent your company. [...]
Lowe’s Integrated Loyalty Program and Marketing Strategy—6 Things You Should Know…
Lowe's has launched an innovative loyalty program designed for Do It Yourself (DIY) customers to help them save on items they need for their homes and earn rewards for what they want next. MyLowe’s Rewards pitches the loyalty program to DIY consumers who are preparing to spruce up their homes [...]
Multichannel Marketing: Boosting Your ROI by 84% — Are You Missing One of These Keys?
84%! That’s a big average ROI increase that will help your bottom line, and it’s all from using multi-channel marketing. The multichannel marketing results leave those using only Facebook or Google in the dust. 600 marketers found that they boosted their response rate by an average of 84% by using [...]
How TheStreet.com Turned its Marketing and Product Launches Around
When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in a recession. Marketers cut back on advertising – and [...]
Multichannel Digital Ads: What is the Best ROI Today?
What Multichannel social networks provided the best Return on Investment (ROI) ad spend in the last 30 days? Note in the list below that Facebook and Google are at the bottom, though that’s where many marketers concentrate their efforts. If you want to maximize your response, make sure you test [...]
Does your 2024 marketing plan support your business goals and new marketing conditions?
You should be checking the following periodically to make sure your business and marketing goals are fully aligned: Your situation/target [...]
Lowe’s Integrated Loyalty Program and Marketing Strategy—6 Things You Should Know…
Lowe's has launched an innovative loyalty program designed for Do It Yourself (DIY) customers to help them save on items [...]
Multichannel Marketing: Boosting Your ROI by 84% — Are You Missing One of These Keys?
84%! That’s a big average ROI increase that will help your bottom line, and it’s all from using multi-channel marketing. [...]
How TheStreet.com Turned its Marketing and Product Launches Around
When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. [...]
Multichannel Digital Ads: What is the Best ROI Today?
What Multichannel social networks provided the best Return on Investment (ROI) ad spend in the last 30 days? Note in [...]