The Year of Reg. CF: All You Should Know About Crowdfunding Trends
Investment capital raised under Regulation Crowdfunding (Reg. CF.) just topped $2 billion. It has risen so fast that just two years ago, it was $1 billion. The second billion was raised in just two years. It doubled in one year! It took approximately five years for the crowdfunding industry to [...]
Warning to Marketers: Here’s What’s Happening with Political Ad Buys That Will Decrease Your Response and Increase Your Media Costs—Here are 10 Things You Should Know
Your marketing budget needs to adjust as the presidential election cycle nears— Costs are already going up in key primary and “swing” states, and just as bad response rates are going down because of so much advertising clutter and distraction. Here are 10 Things You Should Know… 1) The election [...]
Catalog Boom: 8 Little-Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
A catalog can create skyrocketing sales and profitability. And they are experiencing a powerful and little-known boom - both hard-copy and online What is their #1 reason for success? The catalog gives value to the prospect… and company… even in an online world. In fact, one of the fundamental rules [...]
E-commerce: The Unstoppable Boom — 5 Things Every President and Marketer Should Know
E-commerce is a megatrend. In the early days of E-commerce, we were using the few digital opportunities that were available at the time to grow companies and launch products. Today the options are many and multiplying every year… And what is fueling much of our ad agency’s digital strategies is [...]
7 Marketing Strategies Every President and Marketing Director Must Know to Survive, Win and Dominate Your Market
There are 7 marketing strategies that can help you dominate your market. It’s easier to move from “winning” to “dominating” your market in a booming economy. But, past recessions and periods of slow growth or stagflation have proven to the importance of marketing smart… and marketing smarter than your competition. [...]
The Year of Reg. CF: All You Should Know About Crowdfunding Trends
Investment capital raised under Regulation Crowdfunding (Reg. CF.) just topped $2 billion. It has risen so fast that just two [...]
Warning to Marketers: Here’s What’s Happening with Political Ad Buys That Will Decrease Your Response and Increase Your Media Costs—Here are 10 Things You Should Know
Your marketing budget needs to adjust as the presidential election cycle nears— Costs are already going up in key primary [...]
Catalog Boom: 8 Little-Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
A catalog can create skyrocketing sales and profitability. And they are experiencing a powerful and little-known boom - both hard-copy [...]
E-commerce: The Unstoppable Boom — 5 Things Every President and Marketer Should Know
E-commerce is a megatrend. In the early days of E-commerce, we were using the few digital opportunities that were available [...]
7 Marketing Strategies Every President and Marketing Director Must Know to Survive, Win and Dominate Your Market
There are 7 marketing strategies that can help you dominate your market. It’s easier to move from “winning” to “dominating” [...]