Transactional Data Modeling (TDM): Your “Secret Weapon” to Increasing Leads, Clients and Profits
TDM could be your secret weapon to increasing profits in 2022-23. Let me share a powerful way to enlarge your universe of quality prospects… increase your response and generate more prospects and clients. Transactional Data Modeling (TDM) is the latest, most advanced method to create powerful look-a-like audiences and maximize [...]
The 3 Hidden Truths of Email Marketing, Why It’s an Important Piece to Every Marketing Strategy
Email marketing is often seen as old-fashioned. This is especially true considering spam and email behavioral habits. Your prospects inboxes are filled with unread emails if they get through. Marketers still use email – because it works. Here are 3 hidden truths: #1: Email Having the Highest ROI If you [...]
11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or general consumer lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. An “accredited investor” is defined as one of the [...]
Ad Growth Trends: Digital is the Winner. 6 Things You Should Know
Ad growth for 2023-2024 is strong The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024. Including political advertising, ad revenue is forecast to grow 8.1% in 2024. Digital platforms: The big winners These include search, social, commerce, retail [...]
Testing Corner: Subject Lines for Your “Follow Up” Multichannel, Integrated Email – Guess the Winner!
When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every follow-up or conversion series campaign I create, I’m always reminding recipients that they were interested and responded to our offer. For these “follow-up emails” I always test different subject lines [...]
Transactional Data Modeling (TDM): Your “Secret Weapon” to Increasing Leads, Clients and Profits
TDM could be your secret weapon to increasing profits in 2022-23. Let me share a powerful way to enlarge your [...]
The 3 Hidden Truths of Email Marketing, Why It’s an Important Piece to Every Marketing Strategy
Email marketing is often seen as old-fashioned. This is especially true considering spam and email behavioral habits. Your prospects inboxes [...]
11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from [...]
Ad Growth Trends: Digital is the Winner. 6 Things You Should Know
Ad growth for 2023-2024 is strong The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase [...]
Testing Corner: Subject Lines for Your “Follow Up” Multichannel, Integrated Email – Guess the Winner!
When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every [...]