Many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is, the lift note. And as it’s name implies, it’s a perfect way to “lift” your response in the pandemic recovery. Many so-called [...]
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or general consumer lead-gen marketing. Why? Because the accredited investor requires important and unique marketing and advertising [...]
You could have the best product or service in the existence, but during times of crisis, noise … worry … and fear have your prospect distracted. They may not be listening or even caring. That’s when your marketing must become [...]
Most marketers waste a lot of time and money. They pour cash into image-based advertising…or a single channel that simply doesn’t get results. They advertise to anyone and everyone…without targeting their efforts to their most likely prospects. That’s like throwing [...]
If you are using direct mail now or might use it as the recovery takes place, here are four things you should know: #1: Less competition and higher responses. Because of retail closures and work at home, direct mail “clutter” [...]
