About 103.4 million people watched Super Bowl 52….significantly fewer than last year’s 111.3 million viewers. The drop in viewership may have been a result of political reasons (2017’s controversy over taking a knee). The Super Bowl is still the most [...]
Christmas season saw a huge boost in sales in 2017—up nearly 15% from the previous year. Some of the major trends included: mobile shopping and shopping on "Cyber Monday" - which brought in higher sales than Black Friday this year. [...]
If you send emails to advertise your product or service, it’s critical that you know these four powerful email marketing statistics. They will help you develop and hone your email marketing strategy—and stay keyed into what’s working…and what’s not. Here [...]
With over 40 years of helping clients to market their products and dramatically expand their businesses, I have developed several key strategies to creating an effective marketing campaign. The first thing to know is that the foundation of an effective, [...]
The bookalog is the ultimate sales piece in disguise. It looks and feels like a book…but it’s actually a credibility-boosting direct mail and digital miracle that can skyrocket your response. In this age of skepticism, it is more critical than ever [...]
