Search Engine Optimization (SEO) can be your company’s best friend ... or worst nightmare. How? By taking advantage of Google’s latest changes – or ignoring them. Google used to crawl desktop websites to determine SEO. No longer. Google will now [...]
Over the years, we innovated the magalog which has been a powerful tool to generate leads and create sales (you can see our video briefing on magalogs here). [huge_it_videogallery id="22"] A magalog works for Business to Business and consumer marketers. [...]
I receive numerous requests from clients and Direct Marketing Update readers to have email addresses appended to their database of customer postal addresses. And in a few cases, clients have asked us to append postal addresses to their email files [...]
When I write or critique a marketing project, I find it helpful to follow tested and proven copy formulas to create a winning campaign. You should check your direct mail, landing pages, email, TV commercials and more to see if [...]
How can you dramatically increase your online marketing? Here are the 9 components to this successful campaign – an integrated, multi-channel effort. Modeling and Optimized Data Direct Response landing Ads Advanced Social Media Direct Response Video Email Facebook Banner Ads [...]
