Wow! Marketing excellence at its best!

For my ad agency, Creative Direct Marketing Group, winning an award for developing marketing excellence for our clients is an amazing honor. The Internet Advertising Association just awarded Creative Direct Marketing Group with the following for 2016: Best Investment...

Google Expanded

It looks like the new Google expanded text ads are falling short of marketer’s expectations, but still good. The new format has led to a drop in average cost per click (CPC), a lowering of the average cost per acquisition (CPA), and an increase in total number of...
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