The Federal Trade Commission has just updated its guidelines on endorsement ads. They are the first changes to the FTC’s Enforcement Guide since 2009. Fake reviews, virtual influencers, and tags in social media are all covered in these new rules. [...]
A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. The data was culled from an e-commerce database in the consumer categories of jewelry, fashion, and home décor brands and [...]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to [...]
This week let’s do this backwards. I’m going to tell you the results of a magalog cover test and then you tell me what elements you think increased response. Remember, a magalog looks like a magazine, but it’s a sales [...]
Great Copy increases your response. And great copy avoids the passive voice. Is your copy using an active voice? Here’s how you do it: Isolate and review all phrases telling what you’ll do for the person. Then make sure to [...]
