Short copy kills response. That’s right, long copy usually produces better response. Do a A/B test and the long copy will probably win. But I do believe something in the copy should be short. In fact, most copywriters make a [...]
Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. And that’s especially the [...]
How you start a salutation can make or break your response rate. Here are the 6 tactics to follow: Your landing page, direct mail letter, or email needs one little-known copy secret that will increase your response. It's a strategic [...]
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. In a time of rising prices and uncertainty, your prospect or customer may cut back on a new purchase. This is especially the case [...]
Are you a marketer of health products? Craig will be speaking at Natural Products Expo West on March 8-11 2023 on “7 Trends for Marketing Profitably Through A Recession.” Expo West is the nation’s largest conference – over 20,000 attendees [...]
