Political ad spending is estimated to top $12 billion this year. Companies will likely spend 10% to 20% more on advertising in non-battleground states. However, in the swing states, expect to pay 50% more in battleground states than they do [...]
Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference between a home run or a strikeout. Case in point: American Express Publishing tested three price points for one of [...]
Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference between a home run or a strike out. Case in point: American Express Publishing tested three price points for one of [...]
Pre-Rolls are one of the key tools I use to increase response. It’s one of the most powerful ways to be able to generate leads or create sales today. It’s the awesome and amazing commercial before the video that you [...]
Even in an online world, direct mail can increase your growth and profitability more than any other media option. Integrated campaigns using direct mail and digital elements including email campaigns, banner ads, native ads, Facebook ads, Amazon ads and pre-roll commercials all to [...]
Discover 28 strategies that will allow anyone to realize the potential of multichannel, integrated marketing. … from Facebook retargeting to direct mail to direct response copy, it’s all in there – and you can see how they all affect [...]
Critical Question #1: What Have Past Recessions Taught Us? We’ve spent a lot of time looking at past recessions and marketing during economic instability. What you may find surprising is that we see marketing during a recession as a [...]
Here we go again. Another bail out of the government-controlled postal service because it’s drowning in $65 billion worth of debt … and sinking deeper daily. It’s a bureaucratic monopoly that behaves irresponsibly because it can. It’s in this position, [...]
These are the videos of 2019 you had to watch. These are the ones that were the most controversial. They got the most comments or forwards. You don’t want to miss this! 10. Avoid These 10 Deal Killers at all [...]
These are the top articles of 2019 you had to read. These are the ones that were the most controversial. They got the most comments or forwards. They are 2019 all-stars. You don’t want to miss this! 10. Death of [...]
