In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are, of course, many other formats including Videologs (see video briefing), catalogs, Bookalogs (see video briefing), three-dimensional (see video briefing) mail and much, much [...]
I love turning dreams into reality, taking an entrepreneur and small company and growing it—HUGE! And that’s what I and CDMG team did with True Religion Jeans. It’s a great [...]
If you want to sell more of your products or services, start using the word “because” in your sales copy. It has surprising selling power when used to tell your prospects why they should buy your product or service. And [...]
Here’s an interesting phone number test conducted by Flowers Across Melbourne, an online-only florist in Australia. They wanted to know what would generate more visits to the checkout page: a site wide listing of a local phone number or a [...]
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. So use your headline and illustration to grab your prospects’ attention and induce them to read the copy. Your headline must contain a benefit and be [...]
