One of the most powerful boosters of response in an email or direct mail letters is the “superscript”. Simply put, a superscript is a placement of powerful direct response copy in the area above the salutation. It’s an incredible way [...]
I’d like to invite you to join me in San Diego at the landmark hotel, Town & Country Resort & Convention Center, for a very special event. You see, my friends at Angel Investors Network are putting on a special [...]
If you'd like to get more leads and sales from your direct mail and email campaigns. . . . . .while avoiding costly response-killing blunders. . . . . .then you need to attend marketing legend Craig Huey's live webinar, 7 [...]
In the marketing process, avoid navigation options unless they will help you generate sales. If necessary, for your email, landing page, websites, native advertising, and more, use navigation options sparingly if at all. The technical term for this option is a [...]
Here are the top 15 Direct Marketing Update articles from this year. These are the articles that you must read. These are the ones that were the most controversial. They got the most comments or forwards. They were the 2015 [...]
