Premiums are a secret weapon to supercharging your response. Whether marketing to business to business or consumers, this critical but often-overlooked tactic will increase your response. When choosing your premium, keep in mind that test after test has shown that [...]
I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates. Many marketers want to increase leads, but lower the cost per lead. And most marketers want to increase their conversion rate. Both [...]
Let me tell you about a new product launch that pulled in over 600,000 new customers… even during a recession! What made this so successful? Three words — Direct response strategies. The product is a nutritional supplement popular in Japan. [...]
Response rates of direct mail to Gen Z are among the highest of any demographic… even though most believe they would never read or respond to direct mail. This could be a powerful new market for many. Gen Zs were [...]
In a digital world direct mail can still produce your highest response at lowest cost per lead or sales. And direct mail is also among the costliest media sources. So, what can you do to reduce your risk and make [...]
