FACT: Up to 95% of your website visitors leave without taking action. And 69% of those who start the checkout process abandon their cart. That’s a sales disaster—unless you retarget them. Retargeting is one of the most powerful tools in [...]
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, they will first flip it over to see who signed and sent the letter. Once they see [...]
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail-generated names. In this A/B test, direct mail responsive names produced a 66% [...]
Supercharge your response and ROI by sending a direct mail piece to anyone visiting your website or landing page. How? With Direct Mail Retargeting (DMRT). One of the great new innovations in integrated multichannel marketing strategies is using direct mail [...]
There’s been an explosion in new subscription box services. In terms of marketing, a lot can be learned from those who have been around for a while. Wine of the Month Club has been around for over 40 years. They’re a [...]
