Testing is normally something that you do when you test variables such as one headline versus another headline. You make sure that you’re testing apples for apples. The following test is not apples for apples but discloses an important direct [...]
Marketers are seeing inventory shrink and prices rise as political spending spikes. Many marketers are switching to direct mail, reducing or stopping digital spending and electronic spending. According to AdImpact, the Trump campaign is running $12.2 million worth of ads [...]
A catalog can create skyrocketing sales and profitability. And they are experiencing a powerful and little-known boom - both hard-copy and online What is their #1 reason for success? The catalog gives value to the prospect… and company… even in [...]
A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, client up-sell, or product introduction. But it can also be a powerful lead generation tool. Architectural design firm Anderson saw [...]
Sometimes, you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. Too many exclamation points can make your copy sound cheesy or, worse, unbelievable. On rare occasions, they are needed to [...]
