Direct Mail

Direct Mail

600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar DTC Success Story

Let me tell you about an incredible, new product launch that pulled in over half a million new customers… during a recession! What made it so successful? Three words — Direct marketing strategies. The product was a nutritional supplement popular [...]

Testing Corner: Commonly Used Call-To-Action (CTA) Put to the Test – An 87.5% Increase!

Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously, and many assume that’s because it works. [...]

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