Use the right words to say exactly what you mean – for greater response! Mark Twain once said, “The difference between the right word and almost the right word is really a large matter – it’s the difference between lightning [...]
Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? Because it can be deadly. It can depress response. Let me give you an example: Have you ever dreamed of owning [...]
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we are not emotional toddlers, doing everything [...]
What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success, despite launching a new product in a recession and when most observers said it couldn’t be done. It’s a story [...]
In a digital world direct mail can still produce your highest response at lowest cost per lead or sales. And direct mail is also among the costliest media sources. So, what can you do to reduce your risk and make [...]
