Direct mail retargeting is capturing those who visit your landing page or website... and immediately sending them a direct mail piece. Direct mail is powerful on its own. But when combined with digital retargeting, it can supercharge your results – [...]
A direct response copy rule is no warm ups! You may tease a reader on the outer envelope of a direct mail piece or headline of your landing page, or your video opening, and email lead. But don’t make your [...]
Testimonials can boost your response…Sometimes dramatically. Here are 7 secrets over the years from my clients to help them increase response and lower their cost per lead or sale. Secret #1 – Use a picture of a person above or next [...]
The 5 “U’s” are simple codes for creating copy that is compelling, interesting and effective. Consider what your 5 “U’s” will be before you write your copy. The 5 “U’s” are: #1 Unusual Approach: Every day, your prospects see dozens, [...]
The single most critical component of your campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing message is, you’ve lost the sale. Did you know [...]
