I’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars with it. In direct response copy, always begin with your strongest selling point. Many times when I read direct response [...]
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as a tool to sell the product or service. The fact is, trying to change attitudes during a sales pitch simply [...]
It may seem counterintuitive, but when it comes to copy, more is better. Long copy almost always out-pulls short copy in terms of response. Short, cute copy may look good on an ad….but it won’t immediately win you leads or [...]
Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as authoritative. Authoritative copy is copy that uses specific information, details, figures and facts that will resonate. Your readers must feel [...]
The secret to getting your direct mail letter read is the end- not the beginning. When your prospect tears open your envelope, the first thing he or she will do is flip it over to see who signed and sent [...]
Make sure your prospects are getting the message you intend to send Misunderstandings happen. Sometimes you say one thing, and the other person hears something completely different. While situations like this may lead to some funny TV sitcom plots, it’s [...]
The copy that you create for direct mail, digital ads, emails or any other marketing materials should have one common goal: To show your prospect how your product or service will improve his or her life…and to make it so [...]
Sometimes you need to punctuate your excitement with exclamation points, but be careful not to go overboard. Too many exclamation points make your copy sound cheesy or – even worse – unbelievable. But in other cases, they are needed to [...]
When I write or critique a marketing campaign, I find it helpful to follow tested and proven copy formulas to create a winning campaign. You should check your copy now and see if they match any of these response-boosting guidelines. [...]
In writing great persuasive copy that generates a response, you’ll want to use what I call the “Red Dawn Principle” (RDP). You see, one of my favorite movies is Red Dawn. Not a lot of heavy dialogue, but it creates [...]
