Many marketers underestimate the power of the opening. Direct mail, email, landing pages, Facebook ads and more all have three critical direct response rules you should follow at the start of your presentation. For any direct mail campaign, the way [...]
Longer headlines get more response than shorter headlines. The more words and more characters done right means more clickthroughs for your online ads. This direct response rate has just been verified by a recent study of short vs. long headlines. [...]
Prospect hesitation equals death for your marketing. As soon as a prospect hesitates, chances are your offer is lost forever. With that in mind, make sure you look over every direct mail piece, email, landing page, and ad you create [...]
Plain text emails yield 17% more clickthroughs than HTML. We knew this. But it’s great to have it reaffirmed. Both plain text and HTML have the same open rates, but when a subscriber is focused on a single-link text based [...]
The mature or senior market, which I define as people over the age of 50, is an enormous group with incredible buying power. In marketing to a mature market, too many marketers underperform, because they violate some key direct response [...]
