by DMU | May 10, 2018 | Direct Response Copy Tips, Successful Marketing Campaigns
Every direct response piece you write—whether it’s a magalog, direct mail package, email, website, radio ad or TV commercial—must engage the reader in a one-on-one conversation. To perfect this person-to-person feeling in your copy, you need to call in the “bucket... by DMU | May 10, 2018 | digital marketing, Direct Response Copy Tips, Test Results
Tests by MarketingExperiments.com revealed that a powerful headline has a greater effect on your click-through rates than body copy when it comes to pay-per-click (PPC) ads. But the question remained, would that headline work better as a statement or a question?... by DMU | Apr 24, 2018 | Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns
The next time you sit down to write your sales copy, remember that an excellent way to appeal to your prospects is by addressing how your product or service will boost their self-image and self-respect. Some ways of doing this are: Finance – Any ad can say “You’ll... by DMU | Apr 24, 2018 | Advertising & Marketing, Direct Response Copy Tips
An effective, response-boosting headline is critical to any marketing campaign. You might write a lengthy landing page … or a 20-page magalog … but if your prospects aren’t immediately captivated by your headline, they won’t keep reading. And you’ll miss out on... by DMU | Apr 12, 2018 | Direct Response Copy Tips, New Strategies and Tactics
I’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars with it. In direct response copy, always begin with your strongest selling point. Many times when I read direct response copy written by a newbie, I notice... by DMU | Mar 28, 2018 | Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as a tool to sell the product or service. The fact is, trying to change attitudes during a sales pitch simply doesn’t work. Trying to change... 