In writing copy for your website, landing page, TV commercial, video, direct mail and/or email – you must clearly and concisely present your value proposition. Most think a value proposition is only the offer. But a value proposition is slightly different and...
What makes a landing page that creates response and profits? Your leads have opened your mail (email or print) or clicked your Facebook ad. And now, instead of being intrigued, they’re bored stiff or confused — or just annoyed. Then, they’re gone. Whether you spend...
Struggling to bring in prospects? Having a hard time bringing in new leads? Whatever you are writing or promoting, you need to believe in what you are selling! Watch this video, and learn why the power of believing in your product or service matters. Do you want to...
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, “cute” introduction without telling the reader the point. You may tease a reader on the outer...
Direct response copy lifts response. It gets the attention of your prospects. It persuades them of the benefits of your product or service. And it helps boost business. How do you write it? Watch this video with 6 direct response copy formulas that you can use to...
As soon as you claim your product or service is “the best”… your prospects will want to see the explosion. They are instantly skeptical because everyone claims the same thing. All the competitors – I mean all of them – are saying some variation of “we are _______”...
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