by DMU | Oct 23, 2018 | Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns
Before you roll out your next marketing campaign, take a look at this quick checklist to make sure your copy has the 5 key elements needed to make a sale. Unusual approach. Every day, your prospects see dozens, if not hundreds of messages in their postal mail,... by DMU | Oct 15, 2018 | Advertising & Marketing, Blog, Direct Response Copy Tips
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to say. To ensure your copy is conversational, take the time to read it out loud. It should sound like a real... by DMU | Oct 15, 2018 | Blog, Direct Response Copy Tips, Test Results
For as long as I can remember, there has been an ongoing debate about long copy versus short copy in direct response marketing. A recent test result revealed the usual winner in this debate. Remember that in direct response marketing, it’s not... by DMU | Jul 23, 2018 | Direct Response Copy Tips, New Strategies and Tactics
Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Friend.” Instead, personalize your opening. For example, “Dear Software Engineer,” “Dear Art Collector,” “Dear Tennis Nut,”... by DMU | May 31, 2018 | Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns
Here’s a guaranteed way for you to sell more of your products or services and make a lot more money… Stress benefits instead of features every time you write advertising copy – online or offline. Your prospects will want to buy from you when you tell them what your... by DMU | May 31, 2018 | Direct Response Copy Tips
The use of benefits should not be reserved just for body copy and bullets. Start your ad, brochure, webpage, email or any other marketing initiative off with a bang … meaning put your biggest benefit right into the headline. After all, your marketing materials aren’t... 