by Craig Huey | Jul 29, 2019 | Direct Response Copy Tips
Short copy kills response. That’s right, long copy usually produces better response. But I do believe something in the copy should be short. In fact, many direct response copywriters make a vital blunder in starting copy on a direct mail letter, email, ad or website... 
by Craig Huey | Jul 23, 2019 | Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics
Start your copy off with a bang…in everything you write, including emails, ads, landing pages and direct mail packages. Otherwise, they’ll lose interest. And you’ll lose a sale. The best way to “start off with a bang” is to put benefits right up front – even in the... 
by Craig Huey | Jul 16, 2019 | Direct Response Copy Tips
It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, really care about your prospect. There is power in caring for each prospect as an individual. Not a group…but an individual made in the image of God.... 
by Craig Huey | Jun 25, 2019 | Direct Response Copy Tips
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s a lot of selling power packed... 
by Craig Huey | Jun 25, 2019 | Direct Response Copy Tips, Integrated Marketing, New Strategies and Tactics
A call to action can make or break the sale. A test was recently run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more response: “Now available by invitation only” or “Now available... 
by Craig Huey | Jun 11, 2019 | Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns
This week, I’m going to do something unusual in Testing Corner. I’m going to tell you the results of a magalog cover test and then work backwards to find out which elements increase response. Remember, a magalog looks like a magazine, but it’s a sales piece (see video... 