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Copy Tip: Warning – Lack of Detail Kills Response

Copy Tip: Warning – Lack of Detail Kills Response

by Craig Huey | May 28, 2019 | Direct Response Copy Tips

One of the things that distinguishes a winning campaign from a mediocre one is the amount of details that are put into the copy. This includes the direct marketing package, email series, ads, website and more. Specific are key to success…and a high response.  ...
Copy Tip: The Most Powerful Word You Can Use in Your Sales Copy (and it’s not “Free” or “You”)

Copy Tip: The Most Powerful Word You Can Use in Your Sales Copy (and it’s not “Free” or “You”)

by Craig Huey | May 14, 2019 | Direct Response Copy Tips, Successful Marketing Campaigns

If you want to sell more of your products or services, start using the word “because” in your sales copy – it’s the most powerful word you can use. It has surprising selling power when used to tell your prospects why they should buy your product or service. And...
Direct Response Copy Tip: Use Hot Words to Lift Response

Direct Response Copy Tip: Use Hot Words to Lift Response

by Craig Huey | Apr 30, 2019 | Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns

When writing copy for your direct marketing campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a powerful impact. As your prospects read, the...
Why a Magalog can dramatically boost your response sales and profit [Video Brief]

Why a Magalog can dramatically boost your response sales and profit [Video Brief]

by Craig Huey | Apr 25, 2019 | Advertising & Marketing, Blog, Direct Response Copy Tips, Latest Direct Mail, Successful Marketing Campaigns

Direct mail is a powerful tool to generate leads, sales and profits with todays Advanced Data Modeling (ADM) and integrated multi-channel marketing, it’s a key to unlay new sales and marketing. But direct mail has a variety of formats. Some produce better newsletters...
Copy Corner: Preemptive Copy and Risk

Copy Corner: Preemptive Copy and Risk

by Craig Huey | Apr 25, 2019 | Advertising & Marketing, Direct Response Copy Tips

Your prospect hates risk. This is especially the case with business-to-business marketing where the reputation or career is on the line. But consumers also hate risk. Remember, your prospects can’t see you. They can’t see your product or the service you’re selling....
How 3D Direct Mail Blows Past the Gatekeeper and Supercharges Your Results

How 3D Direct Mail Blows Past the Gatekeeper and Supercharges Your Results

by Craig Huey | Apr 15, 2019 | Direct Response Copy Tips, Latest Direct Mail, New Strategies and Tactics

If you use business-to-business direct mail, you know how hard it is to get your mail in front of your prospect. It’s often intercepted in the mailroom or thrown away by your prospect’s assistant. Either way, your prospect never sees it. Fortunately, there’s a direct...
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Recent Posts

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  • New Audio Book – The New Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel Integrated Campaign to Boost Your Profits Now
  • 6 Post-Pandemic Developments in Direct Mail Marketing and Multichannel Integration
  • How to Launch a Start-Up into a Multi-Million Dollar Company in a Recession
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