by Craig Huey | Apr 30, 2019 | Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns
When writing copy for your direct marketing campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a powerful impact. As your prospects read, the... ![Why a Magalog can dramatically boost your response sales and profit [Video Brief]](https://cdmginc.com/wp-content/uploads/2019/04/why.jpg)
by Craig Huey | Apr 25, 2019 | Advertising & Marketing, Blog, Direct Response Copy Tips, Latest Direct Mail, Successful Marketing Campaigns
Direct mail is a powerful tool to generate leads, sales and profits with todays Advanced Data Modeling (ADM) and integrated multi-channel marketing, it’s a key to unlay new sales and marketing. But direct mail has a variety of formats. Some produce better newsletters... 
by Craig Huey | Apr 25, 2019 | Advertising & Marketing, Direct Response Copy Tips
Your prospect hates risk. This is especially the case with business-to-business marketing where the reputation or career is on the line. But consumers also hate risk. Remember, your prospects can’t see you. They can’t see your product or the service you’re selling.... 
by Craig Huey | Apr 15, 2019 | Direct Response Copy Tips, Latest Direct Mail, New Strategies and Tactics
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your prospect. It’s often intercepted in the mailroom or thrown away by your prospect’s assistant. Either way, your prospect never sees it. Fortunately, there’s a direct... 
by Craig Huey | Apr 15, 2019 | Advertising & Marketing, Direct Response Copy Tips, Integrated Marketing, Latest Direct Mail, New Strategies and Tactics
Lately I have given some of my favorite direct marketing digital tools and their test results. Direct mail also has some unique tools including magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase... 
by Craig Huey | Apr 15, 2019 | Direct Response Copy Tips
In writing copy for your website, landing page, TV commercial, video, direct mail and/or email – you must clearly and concisely present your value proposition. Most think a value proposition is only the offer. But a value proposition is slightly different and... 