As soon as you claim your product or service is “the best”… your prospects will want to see the explosion. They are instantly skeptical because everyone claims the same thing. All the competitors – I mean all of them – are saying some variation of “we are _______”...
Most people, most of the time, buy most of their stuff on emotion and impulse. People may talk to friends, read reviews, pore over product specs and make pro-and-con lists. But here is the real fact every marketer should know: Your prospect buys because of how they...
People love seeing their own name, and when you incorporate it in your copy, response rates go up. If you aren’t currently using personalization in your direct mail and email campaigns you may want to think about trying it in 2019. While response rates don’t always go...
Short, HTML-designed emails might look nice…but do they get a response? Many companies are afraid to write longer emails…thinking they won’t get a response. It may seem counterintuitive, but long, copy-heavy emails will usually get better results...
Short copy kills response. That’s right – long copy usually produces better response. But I do believe some sentences in the copy must be short. In fact, many direct response copywriters make a vital blunder in starting copy on a direct mail letter, email, ad, or...
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response piece could mean the difference between success and failure. Consider what I call the “three-paragraph rule.” This direct response copywriting rule...
