by Craig Huey | May 28, 2019 | Direct Response Copy Tips
One of the things that distinguishes a winning campaign from a mediocre one is the amount of details that are put into the copy. This includes the direct marketing package, email series, ads, website and more. Specific are key to success…and a high response. ...
by Craig Huey | May 14, 2019 | Direct Response Copy Tips, Successful Marketing Campaigns
If you want to sell more of your products or services, start using the word “because” in your sales copy – it’s the most powerful word you can use. It has surprising selling power when used to tell your prospects why they should buy your product or service. And...
by Craig Huey | Apr 30, 2019 | Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns
When writing copy for your direct marketing campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a powerful impact. As your prospects read, the...
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by Craig Huey | Apr 25, 2019 | Advertising & Marketing, Blog, Direct Response Copy Tips, Latest Direct Mail, Successful Marketing Campaigns
Direct mail is a powerful tool to generate leads, sales and profits with todays Advanced Data Modeling (ADM) and integrated multi-channel marketing, it’s a key to unlay new sales and marketing. But direct mail has a variety of formats. Some produce better newsletters...
by Craig Huey | Apr 25, 2019 | Advertising & Marketing, Direct Response Copy Tips
Your prospect hates risk. This is especially the case with business-to-business marketing where the reputation or career is on the line. But consumers also hate risk. Remember, your prospects can’t see you. They can’t see your product or the service you’re selling....
by Craig Huey | Apr 15, 2019 | Direct Response Copy Tips, Latest Direct Mail, New Strategies and Tactics
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your prospect. It’s often intercepted in the mailroom or thrown away by your prospect’s assistant. Either way, your prospect never sees it. Fortunately, there’s a direct...
