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Direct Response Copy Tips

Direct Response Copy Tips

How TheStreet.com Turned its Marketing and Product Launches Around

When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens [...]

Using Preemptive Copy to Ease Their Worries In A Product Introduction, Competitive Market, or Stagflation/Inflation Economy

As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. We call this, “Preemptive Copy”: In a time of high prices and business/economic uncertainty, your prospect or customer may cut back on a new [...]

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