by Craig Huey | Apr 15, 2019 | Advertising & Marketing, Direct Response Copy Tips, Integrated Marketing, Latest Direct Mail, New Strategies and Tactics
Lately I have given some of my favorite direct marketing digital tools and their test results. Direct mail also has some unique tools including magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase... 
by Craig Huey | Apr 15, 2019 | Direct Response Copy Tips
In writing copy for your website, landing page, TV commercial, video, direct mail and/or email – you must clearly and concisely present your value proposition. Most think a value proposition is only the offer. But a value proposition is slightly different and... ![Web Strategy: 7 Keys to Greater Landing Page Response [video]](https://cdmginc.com/wp-content/uploads/2019/04/cdmg3.png)
by Craig Huey | Apr 8, 2019 | Advertising & Marketing, digital marketing, Direct Response Copy Tips, Integrated Marketing, New Strategies and Tactics
What makes a landing page that creates response and profits? Your leads have opened your mail (email or print) or clicked your Facebook ad. And now, instead of being intrigued, they’re bored stiff or confused — or just annoyed. Then, they’re gone. Whether you spend... 
by Craig Huey | Apr 8, 2019 | Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics
Struggling to bring in prospects? Having a hard time bringing in new leads? Whatever you are writing or promoting, you need to believe in what you are selling! Watch this video, and learn why the power of believing in your product or service matters. Do you want to... 
by Craig Huey | Apr 1, 2019 | Direct Response Copy Tips, Uncategorized
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, “cute” introduction without telling the reader the point. You may tease a reader on the outer... 
by Craig Huey | Mar 19, 2019 | Advertising & Marketing, Direct Response Copy Tips
Direct response copy lifts response. It gets the attention of your prospects. It persuades them of the benefits of your product or service. And it helps boost business. How do you write it? Watch this video with 6 direct response copy formulas that you can use to... 