Make sure your testimonials work for you, not against you. The Too-Perfect Testimonial I know … you want your testimonials to look shape and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many benefits of [...]
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. Plus, TheStreet.com saw existing ad revenue drop when the market dropped. So, I was asked to help increase their [...]
Without warning, Google stopped showing paid search ads on the right-hand side of desktop search results. In its place, a fourth ad is now shown above the organic search results, and up to three ads are shown at the bottom [...]
Fight Disbelief! (Credit: Gone Fishin') Most marketers are so excited about their own product or service and convinced that the prospect should be, too. But they ignore the issue of disbelief. Disbelief kills leads and sales That’s why [...]
The video megatrend continues to transform marketing. Why? For one good reason: Video done right increases your response. Video brings your product or service to life in a way that print cannot, with demonstrations, testimonials and benefits in action. Test [...]
