A magalog looks and feels like a magazine… but it’s not. A magalog is an infomercial in print. A powerful sales piece for consumer and business-to-business marketing. Because the magalog looks so much like a magazine, it is hard [...]
Consider testing your direct mail package, email, banner ad, or landing page with a picture of your spokesperson. Controversial? Yes. But it’s been proven time and time again, that one of the little-known ways to increase response with consumers or [...]
A certain percentage of direct mail is dumped. Often the problem is the carrier in a local area. Sometimes it’s at a postal facility. That’s why for our clients we monitor and track our mail for deliverability. Here is a disturbing [...]
In writing your sales copy, it’s very important that your copy be in an active voice. Isolate all the phrases telling what you will do for the prospect, and then make sure to revise your passive voice to an [...]
Direct mail fundraising is experiencing a new boom. If you are involved in fundraising - or even direct mail for a for-profit company - read this carefully. You see, direct mail is still a powerhouse in generating funds for non-profit, Christian [...]
