In our past issues I have discussed how your return address can help or hurt your response. Many prospects will not even open your direct mail envelope if the return address gives them a clue regarding what you are going [...]
Beware of a common response vampire: the use of warm-up copy in your opening paragraphs. Nothing kills leads and sales faster. You find this in direct mail, email, landing pages, TV and radio commercials, and more. Warm-up copy is [...]
Any product or service has weaknesses that prospects are concerned about. A major online and offline direct marketing copy technique is addressing these negatives...but not by glossing over them. Instead, much can be gained by confronting them and turning [...]
Company presidents and marketing directors often make a costly blunder. Instead of looking at the cost per lead and the cost per sale, they look at what the overall marketing costs are. This can be said in regards to the [...]
On August 10, Google got a patent allowing it to assess email marketing for its search engine rankings. This means that they will adjust your SEO results based on your spam and junk ratings. If your spam count is too [...]
