New lists mean greater sales. Not getting a second opinion may mean a lower response rate. We can review your current postal and email lists and find out what you may be missing! If you haven’t reviewed all the new [...]
If your target audience is the wealthy, there are certain unique aspects of marketing to them rather than the general consumer. In marketing to the affluent, you follow the same direct response rules as for anyone, but there are differences [...]
In marketing to businesses, you need to get past the clutter, gatekeepers and anything that would interfere with commanding the attention of your prospect. You want them to raise their hand. You want them to engage in conversation. What are [...]
When reviewing copy, remember that one of the things that distinguishes a winner from a loser, or a campaign that is mediocre from one that is great, is the amount of specifics and details that are put into the direct [...]
Placing graphics in your advertisement, direct mail piece or landing page can be risky if you neglect to use direct response graphics. Typically, the eye travels from the upper-right-hand corner across the top of the spread, then down the [...]
