The Death of Direct Mail? Or…
That’s the title of my most popular article this year. You can see it here. But you should listen to the same topic as I address “Is direct mail dead?” in my radio interview... click here to listen.
17 Surprising Marketing Trends for Political Campaigns [video]
Over the last 30 years of watching the intersection of politics with advertising and marketing, one thing is clear: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. They generate [...]
Web Tip: Building a Large Database for Profitable Groups
Are you efficiently building a database of prospects for your landing page or website? Are you capturing your visitors to turn them into buyers? Unfortunately, many marketers underutilize effective direct marketing principles to ensure prospects give their email address. The [...]
Direct Copy Tip of the Week: A Secret Weapon to Skyrocket Your Credibility
One of the most powerful tools in your copy arsenal is a testimonial. People may scoff at them… they may pretend they don’t read them… but test results show prospects respond to testimonials. The fact is, people trust what others [...]
Common Direct Mail Blunder That Costs Response and Money [video]
In our past issues I have discussed how your return address can help or hurt your response. Many prospects will not even open your direct mail envelope if the return address gives them a clue regarding what you are going [...]