Direct Response Marketing

Direct Response Marketing

The Offer: Little Known Secret For Supercharging Your Response [Plus 7 Steps For A Crowdfunding Campaign To Raise Capital]

Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer. Most marketers make two big mistakes: They give little or no thought to the offer They don’t think outside-the-box on the offer The [...]

Audience Stunned At My Shocking Statement: Why Advertising Budgets Are The First To Be Cut During Economic Uncertainty and Fears of A Recession – 6 Things You Should Know

The audience was shocked.  What I told company Presidents changed an important reality most got wrong.   And at another talk an audience of marketing and advertising professionals was stunned.   To both audiences I said during times of economic uncertainty, businesses [...]

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