How do you get new prospects and customers even when prospects are pulling back on spending? Many CEOs, CMOs, and advertising managers are asking themselves this question for their marketing strategy. My ad agency, CDMG, was asked to help a [...]
Launching a new product is never easy… and the media or channel you choose to use in an e-commerce campaign is absolutely essential. Strategically one of the best steps to use is an integrated multichannel campaign with a digital and [...]
Walmart is seriously innovative in its new e-commerce shopping. Here are 4 things you should know: Virtual Stores: The Walmart virtual store features three digital sections. They are called Y’allternative (Western theme), Go Chromatic (Metallic theme), and So Jelly (Sea [...]
A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. The data was culled from an e-commerce database in the consumer categories of jewelry, fashion, and home décor brands and [...]
Here are four E-commerce predictions for 2024: Retail social commerce sales in the U.S. are expected to total $82.82 billion in 2024, a 23.5% year-over-year gain. Long-form content is dramatically increasing despite TikTok continuing to lead the short-form push. Amazon [...]
![E-Commerce Breakthrough New Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]](https://cdmginc.com/wp-content/uploads/2024/05/E-Commerce-Breakthrough-New-Multichannel-Marketing-Campaign-Generates-11377-New-Customers-in-Just-Three-Months-See-Test-Results-669x272.jpg)
A publisher was excited about a new product he was writing about for his investment subscribers. He wanted to know if my team and I could help get his target audience investors interested. When I found out it was regarding [...]
Lowe's has launched an innovative loyalty program designed for Do It Yourself (DIY) customers to help them save on items they need for their homes and earn rewards for what they want next. MyLowe’s Rewards pitches the loyalty program to [...]
What Multichannel social networks provided the best Return on Investment (ROI) ad spend in the last 30 days? Note in the list below that Facebook and Google are at the bottom, though that’s where many marketers concentrate their efforts. If [...]
Social media platforms are looking to incentivize e-commerce sales by testing longer-form videos. Our experience is the longer the video, the more you sell. For example, TikTok will introduce 15-minute-long uploads – and focus more on how e-commerce brands not [...]
Seniors are one of the most responsive markets. They not only respond to good offers… they buy. They are also easy to identify and market with a multichannel campaign. Seniors (aged 55+) make up an enormous market with incredible purchasing [...]
