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Achieving a 9.57 to 1 ROI. That’s what happened to one marketer using multichannel e-commerce marketing strategies and tactics. Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional [...]
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image in your digital marketing material — such as email. If the original image can’t [...]
In writing direct response copy for your: Digital ads Facebook ads Websites or landing pages TV commercials Videos Direct mail Emails Pre-rolls You must clearly and concisely present your value proposition. Most think a value proposition is only the offer [...]
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are hundreds of variables you can test that could help you boost your response. I did a campaign for a newsletter [...]
The end of December and the beginning of January have historically been a spike in response to generate leads and sales. With slight timing differences, this is the time for both B2C and B2B marketers for all products and services. [...]
