Millennials are Very Social Media Savvy (Credit: Tru-access.com) Millennials touch their smartphones 43 times a day. 30% touch more than four devices in a day. Contact me if you want advise or direction on direct marketing copy [...]
Without warning, Google stopped showing paid search ads on the right-hand side of desktop search results. In its place, a fourth ad is now shown above the organic search results, and up to three ads are shown at the bottom [...]
Election 2012: The Year of the Marketing Revolution Barack Obama surprised the Republican Party and the country as he swept the electorate with an unprecedented, targeted direct marketing campaign. Despite a flagging economy and a growing frustration with the Obama [...]
Facebook (Tkgd2007) One of my favorite tools is Facebook Custom Audiences. Here is an example of how powerful it can be: Volvo’s Construction Equipment division (Volvo CE) targeted American and Canadian prospects who already connected with Volvo competitors.. [...]
One of the keys to President Obama’s wins in 2008 and 2012 was his advanced skills of building, segmenting, and creating powerful email campaigns. In the Republican field for President, Dr. Ben Carson has the largest email list, followed by [...]
