The Super Bowl is usually known for its high-priced and hyped-up commercial ad lineup, but this year the best-used advertising space came at half-time. The half-time show featured megastar Justin Timberlake, who sang and danced an elaborate number in a [...]
About 103.4 million people watched Super Bowl 52….significantly fewer than last year’s 111.3 million viewers. The drop in viewership may have been a result of political reasons (2017’s controversy over taking a knee). The Super Bowl is still the most [...]
Facebook can give you great response and profits. It can also be a huge disappointment. But when used correctly, Facebook can be one of the most powerful ways to reach potential customers, expand your reach, and boost response and profits. [...]
What is a look-a-like audience? It’s a way to reach new people who are just like your best existing customers. Look-a-like audiences – if done right – can dramatically expand your prospects, growing leads and new customers like never before. [...]
Facebook, Google and other social media companies market with direct mail. And they are looking for businesses just like yours, too. Googles current business-to-business piece is a personalized mailing with the following for its Google AdWords: “Right now, people are [...]
