It’s a new year - time for new marketing and advertising resolutions. It’s the ideal time to review your current marketing and advertising approach – and eliminate or change anything that doesn’t work. It’s also the ideal time to commit [...]
With over 40 years of marketing to investors, I have developed several key strategies to reaching this select audience. The first thing to know is that the foundation of an effective, accountable equity crowdfunding marketing campaign is to use integrated, [...]
Recently, I helped a subscription client grow its membership base by a stunning 30% in just half a year. How? With multichannel, integrated marketing. This powerful approach to marketing a product or service means that your prospects see your offer [...]
When you send emails to your clients and prospects, always remember that you are building a relationship with each communication you send. So make sure every email counts. Make sure that every email offers your prospects something valuable they can [...]
If your marketing results are flat or declining, here is an important lesson: FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is done through conferences, [...]
