Over the last 2 years, integrated direct response advertising has meant many things. Sometimes it's the integration of TV, banner ads, remarketing and landing pages. Or it might be direct mail, landing pages, banner ads and remarketing. Integrated marketing increases [...]
Database marketing is powerful... Blue Cross of California has a massive database of people interested in their health. Metagenics is a marketer of high quality nutritional supplements. Merging the [...]
Direct mail postcard promotion results in a response rate of over 20% ! The Marketing Challenge: Velocity Trade needed to drive traffic to its investment show booth to introduce the benefits of its new automated trading system, FloorPass®. To accomplish [...]
Barry Kaye & Associates target audience are accredited investors. For over 15 years, Barry Kaye & Associates were helping protect the assets of accredited investors who have assets of $3 million and above. While very successful, they needed help to [...]
Did you know that you can triple your sales with a powerful direct response strategy? This happened using a special 4 part strategy. Let me explain... Coffey Anderson is a singer, songwriter and musician with an upcoming album. He wanted [...]
