9 New Surprising Direct to Consumer Marketing Trends for 2022 | Natural Products Expo West
9 New Surprising Direct to Consumer Marketing Trends for 2022 | Natural Products Expo West
“Direct Mail” Retargeting (DMRT): Your “Secret Weapon” For Supercharging Results For Your Multichannel Campaign
“Direct Mail” Retargeting (DMRT): Your “Secret Weapon” For Supercharging Results For Your Multichannel Campaign
DTC Wine Marketing Test Results: Text Messages vs Email
DTC Wine Marketing Test Results: Text Messages vs Email
Direct Mail Surprise: Gen Z’s Amazing Response
Response rates of direct mail to Gen Z could be a powerful new market for many. Gen Z's were born between 1997 and 2012. They were raised digital from the start, and they understand digital, but what's interesting is they [...]
Direct Mail Breakthrough In An Online World
“Direct mail in an online world is powerful, because it works.” Techniques that separate the winners from the losers: A Powerful Envelope Create That Curiosity The Salutation What is The P.S. -What’s in the letter? -Why they need to respond [...]
Death of Direct Mail
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful [...]
6 Direct Mail Coronavirus Trends
Direct mail delivery has mostly returned to normal … with a few minor problems. Mailers in March, April, and May experienced major delays. But mostly those have been resolved, with the exception of a couple of new pandemic and protest [...]
How a Health Product Sold Millions: The Amazing Magalog That Shocked My Client [Video]
Let me tell you about a new product launch I did that exceeded all expectations … and brought in millions in sales. Marketing health supplements is viciously competitive. Standing out and differentiating one product from another is critical. My client asked me: “How can I best market my supplement? [...]
Coronavirus Survival: Growing and Dominating Your Market with Informed Delivery
Last week I mentioned the free digital ad you get with a direct mail campaign using Informed Delivery with the post office. It's a powerful way to increase direct mail response. Here is an example of a digital ad email [...]
Direct Mail: The Critical Power of a Lift Note
Many direct mail pieces today fail to include an important element that will increase your leads or sales: The "lift note." Many so-called direct mail experts or ad agencies don’t use it, but should. Often, a direct mail envelope package [...]