This new advertising sales piece is so unique and counter-intuitive. But it works! In this video brief, you will learn: What a newsalog is How we prepare them for clients How newsalogs generate much higher response Watch the video [...]
You’re one of the 98% if you’ve never considered a “bookalog.” What’s a bookalog? It looks and feels like a book, but it’s actually a persuasive sales piece for your product or service. When it’s done right, your prospects won’t [...]
If the United States Postal Service (USPS) were a business, it would declare bankruptcy. But wait … it’s supposed to be a business, and it could be profitable. But it never will be as long as it remains a government [...]
Buckslip from CapitolOne Let’s take a look at the unique effectiveness of buckslips for your traditional envelop direct mail. A buckslip is a single page mini-flyer that lays unfolded in the envelope along with your sales letter, [...]
There-dimensional (3-D) mailers are just flat-out fun. I’ve sent scissors, puzzles, treasure chests filled with coffee and even rare coins as part of a 3-D direct mail package. And the best part? When done right, your prospects are practically guaranteed [...]
