We recently did a test for a client that verifies what direct mailers know: don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced 66% [...]
In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are, of course, many other formats including Videologs (see video briefing), catalogs, Bookalogs (see video briefing), three-dimensional (see video briefing) mail and much, much [...]
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your prospect. It’s often intercepted in the mailroom or thrown away by your prospect’s assistant. Either way, your prospect never sees [...]
Direct Marketing (DM) involves the science and techniques used in targeting your audience more precisely, while achieving a greater response than advertising alone. There are literally hundreds of check-points we integrate for you, each strategically formulated to invoke improved response. [...]
The V.I.V.A.™ direct marketing system is designed to: Dramatically increase your sales and profits Set your company apart with a Unique Selling Proposition Create a "branding" effect to help you gain market share Overcome skepticism and objections of buyers Rapidly [...]
