How do you successfully market to small, niche, skeptical audiences? Let’s look at one example that generated over 20% response rate. Giltspur is a leading designer of high-end custom trade show exhibits and has a fantastic new product, GilCor®. Because [...]
What works best: text messages or email? Here are some great test results. The marketer is a direct-to-consumer wine company. First, most D2C wine marketers have an email list of around 10,000. The latest test results show an extensive SMS [...]
Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in the last two years. One of the big differences is their marketing. Many of the subscription services are known as [...]
Political ad spending for the 2024 election will be history's most expensive. For marketers, that means higher costs, less inventory, and less response. And indeed, the political parties are already breaking spending records. So far, the Democratic National Committee reported [...]
How can you increase direct mail response by 25-50%? Teaser copy. The teaser copy is the copy on the outside envelope of your direct mail piece. I’ve tested multiple outside copy versions for Humana, for example – because I want [...]
