At FreedomFest, business owners, venture capitalists, and marketing directors from all over the world heard Caleb and myself talking about the new breakthrough innovations in advertising and marketing. If you want to stay one step ahead of what’s happening in [...]
In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your [...]
I’ve told you how we are using Informed Delivery for our clients (See “New Direct Mail Super Response Booster"). This is where millions of consumers get a daily email telling them what is in today’s mail – including direct mail [...]
The magalog is: One of the most powerful direct marketing tools ever devised Increases response for consumer or business-to-business marketing Can be used for lead generation or direct sales This unique direct mail tactic consistently improves response for a mature [...]
Memorial Day has come and gone. Summer is here and we’re just weeks away from September…perhaps one of your most profitable months to market out of the year. And right now is the moment you need to start planning, designing [...]
