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New Strategies and Tactics

New Strategies and Tactics

Little-Known Direct Mail Tactic that Some Hate, But Increases Response up to 50% for Savvy Marketers

How can you increase direct mail response by 25-50%? Teaser copy. The teaser copy is the copy on the outside envelope of your direct mail piece. I’ve tested multiple outside copy versions for Humana, for example – because I want [...]

5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty

In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing landscape and emerge stronger. By capitalizing on emerging trends and embracing integrated multichannel marketing, businesses can survive, grow, and even [...]

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