New Strategies and Tactics

New Strategies and Tactics

Early Voting Marketing Alert: The Election Starts in September – What Every Advertiser Must Know

Marketing in the upcoming elections has three big negatives: Higher media costs More competitors and distractions from the massive political marketing Less Inventory How you navigate this is critical to your cost per lead or sale. The nation’s first early [...]

Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market

Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in the last two years. One of the big differences is their marketing. Many of the subscription services are known as [...]

Little-Known Direct Mail Tactic that Some Hate, But Increases Response up to 50% for Savvy Marketers

How can you increase direct mail response by 25-50%? Teaser copy. The teaser copy is the copy on the outside envelope of your direct mail piece. I’ve tested multiple outside copy versions for Humana, for example – because I want [...]

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