In previous issues, I have talked about the importance of using only great direct response copy for online and offline marketing. Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when [...]
Many marketers have targeted audiences from 5 to 5,000 people. If that’s you, there are two great ways to command your prospects’ attention, generate the lead, and close the sale! Three-D Marketing. It’s a powerful solution. See my video briefing here. This [...]
The video megatrend continues to transform marketing. Why? For one good reason: Video done right increases your response. Video brings your product or service to life in a way that print cannot, with demonstrations, testimonials and benefits in action. Test [...]
Stanley Steemer, Carpet Cleaner Improving your direct mail and email copy strategy can pay off big time. Take Stanley Steemer. New Segmentation Strategy: Steemer changed its segmentation model. a. Customer engagement b. Purchase behaviors c. Offers d. [...]
LinkedIn Logo (Credit: Jesse KoeckHoven) Matching LinkedIn profiles to a data base of C-level contacts can be a problem. Why? Top executives are hiding the fact they are Officer level on LinkedIn 90% of executives show no signs [...]
