In creating advertising copy, it’s difficult to engage your prospect at the start of the sales process. But engagement is a must. That’s why you need to know about the Power of Agreement (PA). The Power of Agreement is similar [...]
Web shopping doesn't end after Cyber Monday, of course, so it's critical to have your website ready for the whole season. Most customers want to clearly see 5 things on your website: Free shipping, plenty of product details, easy [...]
Let’s talk about “power words.” This is one of my favorite elements of direct response copy writing because these are the encouraging words that make your prospects take action. Influencing your prospects to take action Do you ever hear an [...]
In both consumer and business-to-business mailings, it’s tempting to plan a postcard campaign. After all, a postcard has a much lower cost. Test: Cell phone service provider NEXTEL sent out an offer for a pre-approved service plan that came with [...]
Don't miss our upcoming webinar: Raising Capital under the JOBS Act. It's all about marketing to the Accredited Investor. It's free for DMU Subscribers and will take place November 18th at 10 am PST. You can register here. See the [...]
