Testing copy is crucial to improving your response. Often, what you assume will generate the highest response is not always the case. I have tested hundreds of headlines in search of the highest return. Time and time again, when I [...]
We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your product or service is “the best,” … your prospects will want to see proof or an explanation. They are instantly [...]
Video marketing is one of the most effective ways for companies to engage with consumers, and, combined with a multi-channel marketing strategy, it can provide a stunning ROI. Traditionally, video marketing primarily consisted of advertisements produced by a direct response [...]
What are your prospect’s greatest fears that could kill or cripple your sales? For many, it’s the economy and its impact on their businesses or family. You should address—not ignore—your target market’s fears and anxieties. These can include: Another Business [...]
Sometimes, you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. Too many exclamation points can make your copy sound cheesy or, worse, unbelievable. On rare occasions, they are needed to [...]
