Christmas is less than a week away… do you have all of the presents you need? Here are two unique gift ideas for family, friends, and clients who are entrepreneurs, business owners, marketers, or students. [...]
Many box subscription services are booming… but some are failing or are stagnant. Why? Because they do their marketing wrong. Here is a basic rule: Great product ideas can stumble and fail with mediocre or poor marketing or advertising. And, [...]
1) Christian films are booming Faith-based Christian films have become big hits, and Angel Studios is responsible for producing many of those hits. They raise capital for their films through crowdfunding campaigns, enabling them to fund numerous successful film and [...]
If your target audience is business-to-business — or you have a small select consumer audience — you know how hard it is to get your message in front of your prospect. Fortunately, there’s a direct mail format that usually breezes [...]
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, they will first flip it over to see who signed and sent the letter. Once they see [...]
Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it… We’ve all rated a product or service this way… And we should apply it to our marketing efforts as well… [...]
There is one copy secret you don’t want to overlook. Let me explain. Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of [...]
In case you missed it... I recently spoke to Leonard Scheiner, host of Unleash Your Brand, a national podcast about marketing and advertising strategies [see link below for the full video interview]. The topic was how to advertise in uncertain [...]
What are my most successful marketing and advertising tactics to help turn dreams into multimillion-dollar corporations? What have I learned to have won 118 marketing and advertising awards? I recently spoke to Leonard Scheiner, host of Unleash Your Brand, a national [...]
I got a call from a software company that needed higher quality and more leads for their sales team. Here is how we helped them experience dramatic growth despite economic uncertainty. SurfControl is a global provider of corporate security software. [...]
