Key Takeaways Direct Mail Retargeting (DMRT) sends targeted direct mail to website and landing page visitors—even if they never provide contact information. DMRT gives marketers a second chance to convert prospects who leave without taking action. The combination of digital [...]
Key Takeaways Even during an economic downturn, a well-designed lead-generation campaign can produce strong response rates and increased conversions. A powerful 6-step framework can dramatically improve marketing performance: Clear differentiation through a unique selling proposition (USP) A campaign that disrupts [...]
Key Takeaways: How Headlines and Testing Increase Response and Profit Small headline changes can dramatically impact marketing performance by improving response, conversions and overall profitability. Emotional and curiosity-driven “tease” copy often outperforms straightforward promotional copy because it creates stronger engagement [...]
Key Takeaways: How Premiums Increase Response and Conversions Strong premium offers can improve marketing performance by increasing open rates, click-through rates, conversions and lowering customer acquisition costs. Premiums remain one of the most overlooked direct response tools for increasing response, [...]
Key Takeaways Economic uncertainty does not kill response when the right prospect, message, offer, and media are aligned. In health and wellness, skepticism can be overcome with proof, positioning, and direct response storytelling. Variel Health International faced a difficult marketing [...]
