Key Takeaways: The top blunders in direct mail are weak offers, bad lists, and non-response copy. Direct response art, order forms, and USPs are just as critical. Dedicated landing pages amplify ROI and boost conversions. Multi-channel campaigns with direct mail [...]
Key Takeaways: Direct mail is still the #1 most powerful medium for generating measurable response. The offer, list, and copy make or break success. Weak offers, bad lists, and non-response copy are the top 3 killers of ROI. Direct [...]
Key Takeaways: What it is: Pre-roll ads are short video commercials that play before YouTube (and other platform) videos. Why it matters: Studies show 70%+ of buyers have purchased after seeing a YouTube ad. Direct-response edge: With the right message, [...]
Key Takeaways: Why trying to change a prospect’s attitude is a deadly copywriting mistake. The smarter, proven way to persuade: align with existing beliefs. How empathy unlocks your prospects’ fears, values, and hopes. The secret my agency uses to connect [...]
Key Takeaways: Direct Mail Retargeting (DMRT) is one of the most underused but highest-ROI marketing tools today. When combined with digital retargeting, DMRT can double—or even triple—your response rate. Capture physical addresses of website visitors instantly—no forms required. Send a [...]
