Email and Web One-Two Punch: How online direct response strategy triples CD sales for singer-songwriter Marketing Challenge Coffey Anderson is a singer, songwriter and musician with an upcoming album. He wanted to get the news to his fans but his [...]
Strategically designed website builds customer base while cross-promoting other product lines The marketing challenge: While shopping for bedding for her daughter’s room, avant-garde children’s clothing designer Erin Murphy was appalled by the complete lack of unique, designer quality bedding for [...]
GeoSafari explores a new market and captures big sales with this wildly successful magalog! The Marketing Challenge: Ever since its introduction in late 1989, Educational Insights’ internationally acclaimed GeoSafari electronic learning system has been a continual star performer in the [...]
“Bumpy” package generates most-ever leads for 800 service! The marketing challenge: 800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. These individuals are extremely busy, hard-to-reach, and inundated with [...]
3-D Mailings to “Hard-to-Reach” Prospects Doubles Response and Wins Marketing Award! The Marketing Challenge: Giltspur, a leading designer of high-end custom trade show exhibits, had a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction material with far-reaching, cost-saving [...]
