Did you know that over 70% of your customers and prospects who visit your landing page are skeptical about whether you’re telling them the truth, as well as whether your product or service is what you say it is? [...]
At FreedomFest this year, my topic was “18 Amazing New Marketing Trends & Breakthroughs to Grow or Launch a Product or Service Despite the Government.” Here are the 18 trends I discussed. Note the video briefs by subject. Trend #1: [...]
The Hollywood Reporter is an institution. Anyone in the film and TV industry reads the Hollywood Reporter. But what do you do when sales decline because of increased competition? That was the marketing challenge... with results you could duplicate. [...]
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! Let’s look at the test results for a magalog – a direct mail piece that looks, feels and reads like [...]
If you want your prospect to.... * Open your direct mail envelope rather than toss it aside. * Read your email, don't delete it. * Act on your banner ad, don't ignore it. ...then you must find a way to [...]
