Launching a New Product: Surprising keys to a super multimillion-dollar success story
Health Alert today is the American dream come true. But when I first talked to the owner, it truly was only a dream. How did he turn an idea [...]
Launching a New Product: Surprising keys to a super multimillion dollar success story
Health Alert today is the American dream come true. But when I first talked to the owners, it truly was only a dream. How did he turn an idea into a multimillion-dollar company? What was the marketing secrets--the keys [...]
Testing Corner: Offering a little something extra can go a long way
Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite. Often when I speak at direct marketing conferences, I'll offer a free 15-minute consultation [...]
Why a Magalog can dramatically boost your response
In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are, of course, many other formats including Videologs (see video briefing), catalogs, Bookalogs (see video briefing), three-dimensional (see video briefing) mail and much, much [...]
The Most Powerful Word to Use in Your Sales Copy (and it’s not “Free” or “You”)
If you want to sell more of your products or services, start using the word “because” in your sales copy. It has surprising selling power when used to tell your prospects why they should buy your product or service. And [...]