Now is the time to get ready for Christmas. Your website or landing page can increase — or crush — your Christmas sales. Remember, Cyber Monday starts November 2nd. Your small window is rapidly closing. There’s little time for completely [...]
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, [...]
We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your product or service is “the best,” … your prospects will want to see proof or an explanation. They are instantly [...]
How can you increase your response in today’s market? Are magalogs a part of your marketing campaign? Magalogs… Increase the response rates on your direct marketing… Looks like a magazine… Feels like a magazine… But it’s not a magazine! So, [...]
800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. The problem was (and remains) that these guys are extremely busy, hard to reach, and inundated with promotional materials. And [...]
Your prospects may be hesitant to do anything at this time. Take Investors. Investors are nervous if there is not a healthy bull market. As stock prices usually take wild swings and may even crash, especially when the economy is [...]
Multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are investment newsletter writers and influencers who must reach a very specific targeted audience with their offer and know how to [...]
Video marketing is one of the most effective ways for companies to engage with consumers, and, combined with a multi-channel marketing strategy, it can provide a stunning ROI. Traditionally, video marketing primarily consisted of advertisements produced by a direct response [...]
A marketer’s job is to sell his or her company’s service or product. Or is it? Actually, the sale should always be secondary to helping your potential prospects. Your primary focus should be on helping them be smarter, healthier, and [...]
(DIM). This new trend is helping companies increase their response and attract more customers, offsetting the negative impact of inflation. Why should you consider Defensive Inflation Marketing? A growing number of companies recognize that we are set to experience increasing [...]
