In writing direct response copy for your: Digital ads Facebook ads Websites or landing pages TV commercials Videos Direct mail Emails Pre-rolls You must clearly and concisely present your value proposition. Most think a value proposition is only the offer [...]
When writing copy for your direct response campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a [...]
Direct mail in an online world is a fundamental part of a multichannel campaign. One of the new direct mail formats we created is called a “newsalog". We created a multichannel marketing campaign for our client Wasatch Investment Newsletter, where [...]
Your customers and prospects are looking for Christmas deals—especially in this economy. It’s that deal-seeking mindset that e-commerce marketers must review and strengthen their marketing strategies and offer to increase sales and leads. Here are 3 things you should know [...]
In case you missed our articles on maximizing sales this year, check out: 10 Easy Ways to Optimize Your Site for Christmas Sales Special Report: 30 Powerful Marketing Tips for the Christmas Season [VIDEO] The Great January Response Spike Ahead [...]
Retargeting is a powerful way to: Convert your leads to buyers Generate repeat sales Reactivate old customers Retargeting is a strategy that allows you to use digital ads that “follow” your leads, prospects and consumers that have expressed interest in [...]
Christmas is less than seven weeks away… do you have all of the presents you need? Here are two unique gift ideas for family, friends and clients who are entrepreneurs, business owners, or students. Anyone who [...]
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why? Best of all, they increase response, evidenced by [...]
If you want to supercharge your sales, you need to avoid these 10 deal killers. These are the deal killers that will cripple and destroy your campaign… cause you to lose leads… and lose sales. In this short, 3-minute video, you [...]
Direct mail remains one of the most powerful ways to generate a lead or a sale – even in an online age. By itself, your cost per lead and cost per sale should be better than digital 5x itself. As an [...]
