Little-Known Direct Mail Tactic that Some Hate, But Increases Response for Savvy Marketers: Teaser Copy

Little-Known Direct Mail Tactic that Some Hate, But Increases Response for Savvy Marketers: Teaser Copy

Often, outside envelope teaser copy will grab your audience more powerfully than a personalized envelope will. That is why you see so many savvy marketers using teaser copy for their direct marketing campaigns. Upper management in your company may dislike the idea of...
8 Secrets to Facebook Look-a-like Success – Generating More Leads and Sales Than Ever

8 Secrets to Facebook Look-a-like Success – Generating More Leads and Sales Than Ever

Facebook look-a-like audiences are a powerful way to grow your company. Using this strategic tool, you’ll reach new prospects that “look” like your existing customers. These are prospects who are far more likely to respond to your offer and become loyal customers. I...