Traditional newspapers may be going out of business….but newsalogs are getting an incredible response. What’s a newsalog? A newsalog looks like a newspaper. It feels like a newspaper. But it’s actually a marketing piece in disguise. A newsalog sells your [...]
People love to watch video. Video platforms on Facebook, Snapchat and Instagram are powerful ways to capture your prospects’ attention and get them to respond to your offer. Now, Instagram has created a new platform called “Instagram TV” – allowing [...]
Marketing to parents and grandparents must cut through the media clutter. Ever since its introduction in late 1989, Educational Insights’ internationally-acclaimed GeoSafari learning system has been a continual star performer in the educational toy industry. Educators buy it for their [...]
This year’s Super Bowl game itself was a let-down. But how did the ads do? Just like last year, most TV commercials just didn’t make the cut as effective advertisements. Instead of selling, they focused on entertainment. As a marketer, [...]
The best results for direct mail and digital marketing come from targeting your audience with transactional meta-data. Many new advances have been made in refining data, helping you to do two things with data modeling: Increase your response…and profitability. Enlarge [...]
