The BROWSER Act, recently introduced by U.S. Rep. Marsha Blackburn (R-Tenn.), is just another bad idea for the Internet and needs to be opposed. This proposed replacement for the FCC’s online privacy regulation fails in two major areas. It does [...]
If your prospects are investors, wow, what an exciting time to be an investment marketer. There’s a newfound optimism in the business world as the economy bounces back and consumer spending grows. If you’re marketing to investors, this free video [...]
Storyboard magazine revealed the little known success secret behind the advertising/marketing launch and growth of True Religion Jeans. See below to read the amazing untold story. Finding Religion in a $300 Pair of Jeans Posted on Jan 19, 2016 [...]
Many marketers underestimate the power of the personal sales letter in an envelope direct mail piece. Its’ the reason why an envelope package almost always beats a postcard, brochure or self-mailer. In any direct mail campaign, the way that [...]
Did you know that paid search ads are a great way to test headlines and subheads for your print campaigns? Take a look at this paid search test, which used three different headlines paired with the exact same copy and [...]
